Abnormal AI Style Guide
Abnormal AI fuses precision-engineered design with a rebellious, futuristic aesthetic—think clean geometry, sharp edges, and lucid complexity. Its visual identity breaks B2B norms with a cyberpunk-inspired vibe that feels alive, a precise architectural typeface, and layered motion graphics that feels more like a sentient OS than enterprise software.
Identity in Use
Design System Overview
It’s important that the brand assets are combined in a considered and effective manner to avoid overwhelming the content, becoming cluttered, or too disparate in their application to build awareness and recognition for the Abnormal brand. We’ve provided some definition to help guide the best way to integrate these assets together while building consistency.
Overview
When building a new creative communication the message or content should always take precedent and the design or user experience should never restrict or limit its legibility. The design and application of the brand assets should support and enhance and help communicate the nature of the message or content. To avoid too many components or assets coming together into a singular treatment we’ve established a hierarchical approach to building the creative.
Content Style Guide
The content style guide contains all of the information you need to write for and about Abnormal AI. Use this guide when creating any internal or external content for Abnormal—including blog posts, site copy, data sheets, or any other assets.
Wordmark / Brandmark
Central to our brand are our word and brand marks. They succinctly represent our unique stance on behavioral human protection through their distinct characteristics, a sense of precision and futuristic tone.
Typography / Typefaces
Color Palette
We have a vibrant and dynamic color palette to help reflect our unique personality and differentiate from our competitor space.
Photography
Icons
Design Furniture
Brand in Action
A collection of visual assets that are Brand Creative Approved.
