NOTE: Demo visuals use either blurred real data or synthetic placeholders to protect customer privacy.

Few tasks in product management are as essential or as dreaded as working in Jira. Tushar Amrit, a software engineer at Abnormal, decided to tackle that problem head-on with the Jira Orchestrator. This AI-powered system turns Jira from a manual burden into an automated partner.

Managing initiatives in Jira typically involves a lot of manual effort:

• Writing detailed PRDs (product requirement documents).

• Breaking initiatives into structured epics.

• Creating tasks and TDDs to support each epic.

• Keeping everything aligned across phases, timelines, and success metrics.
  

This work is critical, but it takes valuable time away from higher-order thinking. And let’s be honest: most people don’t love spending hours in Jira.

Enter the Jira Orchestrator. Built on Nora, Abnormal’s AI assistant, the orchestrator helps PMs streamline every step of Jira-based workflows.

Here’s how it works:

1. Start with a simple initiative in Jira, including a problem statement and goals.

2. Nora proactively comments with insights, suggested features, and the best next step.

3. With a single command, like “NoraCreate PRD,” the system generates a complete PRD that includes phases, timelines, technical considerations, and success metrics.

4. From there, Nora can auto-generate epics tied to the PRD and recommend the logical next tasks, like creating TDDs or assigning responsibilities.

5. Each step comes with context, structure, and suggested follow-ups, removing the guesswork.

Instead of spending hours drafting, PMs can review, refine, and move on.

The orchestrator has already shown meaningful benefits:

• Time savings: PRDs and epics that used to take hours are generated in minutes.

• Proactive guidance: Nora suggests ideal next steps at every stage, keeping projects moving.

• Consistency: Every PRD and epic follows a structured, high-quality format.

• Human focus: PMs shift from repetitive creation to higher-value review and strategy.
  

A pilot program has launched and early improvements to the base model have already made Nora’s outputs stronger, especially in proactive commenting.

The long-term vision is bold: Nora as the primary orchestrator of Jira workflows. In this future, humans play the role of reviewer, validating what the AI generates, while Nora handles the heavy lifting of creating PRDs, drafting tasks, and proposing PRs.

This shift promises not just time savings, but a reimagined workflow where AI keeps projects moving and PMs focus on strategic oversight.

What makes Tushar’s project exciting isn’t just the productivity boost; it’s the mindset. By extending AI orchestration beyond engineering into product management, he showed how every function can benefit from automation.

It’s a strong example of Abnormal’s innovation culture: empowering employees to apply AI in their domains, simplify complex workflows, and unlock more time for creativity and strategy.