AI Phishing Coach was built to deliver personalized, just-in-time education based on real user behavior, automatically transforming the attacks Abnormal stops into teachable moments.

Since its introduction at RSAC 2025, the solution has been widely embraced by Abnormal customers who report stronger engagement, better knowledge retention, and greater employee confidence when identifying and responding to potential threats. By pairing behavioral AI with targeted coaching, organizations are replacing static, one-size-fits-all awareness programs with adaptive approaches that actively manage human risk.

“AI Phishing Coach has transformed the way our employees learn to recognize threats. By automatically converting the real attacks Abnormal stops into personalized simulations, the platform ensures our users are always training against the most current risks. It functions like a tailored security mentor for every individual, leading to a noticeable and measurable positive change in employee behavior and a much more resilient security culture.”

—Abdul Koroma, Security Program Manager, Sunrun

Our Abnormal commitment to smarter security culture continues with new AI Phishing Coach capabilities that accelerate how teams develop training content, streamline data reporting, and deliver bite-sized videos for high-demand security topics. These innovations move risk management beyond check-the-box exercises, making training adaptive to the real human behaviors attackers exploit in cloud email environments.

Developing branded, tailored training content has long been a manual and time-intensive process for security teams. Each video often requires coordination across teams and vendors, followed by rounds of review to ensure accuracy and brand alignment. Despite the investment, the end result can feel generic or disconnected from employees’ daily work, limiting its impact on behavior and overall human risk reduction.

To address this, AI Phishing Coach introduces a self-service feature that gives customers full control to create branded training videos with no Abnormal support required. Building on existing video generation capabilities, the new feature allows security teams to upload a company logo and short description to generate organization-specific content ready to use in 30 minutes.

The self-service capability makes video onboarding faster, personalized, and completely scalable. Admins can create training content that reflects their own brand identity and security culture without waiting on external resources, enabling teams to move quickly when new campaigns launch or when messaging needs an update.

​​Understanding the impact of security training simulations can be challenging when data is scattered and difficult to compile in a way that reveals meaningful insight or long-term trends. It’s a common pain point, as 39% of security practitioners say that an inability to demonstrate impact and value seriously hinders their human risk management efforts.

To bridge the gap, admins can now access an audit log of AI Phishing Coach simulation reports for reliable, on-demand visibility. Reports are generated asynchronously, ensuring access whenever needed. The audit log provides a full history of simulation activity, making it easy to review past reports or generate new ones with confidence.

This enhancement streamlines compliance and cyber insurance workflows, giving admins more flexibility and control in managing training data. Whether an organization needs to verify completion rates for auditors or simply wants to understand security awareness trends over time, all of the information they need is now available in one place.

Long-form training may check a compliance box, but it rarely holds attention. Abnormal customers report that employees often keep lengthy training videos playing in the background as they attend to other tasks, leaving little lasting impact on awareness or behavior. No amount of personalization can overcome the fatigue of content that feels cumbersome to watch.

To make training more engaging and effective, AI Phishing Coach now delivers annual content as a library of micro-learning videos that are easy to digest, drive higher engagement, and improve knowledge retention. Instead of one long video, employees complete five focused sessions on the topics customers ask for most: Introduction, Threat Awareness, Emerging Threats, Ethical & Social Responsibility, and Best Practices.

Shorter lessons help employees absorb information more effectively and reduce the fatigue that often comes with traditional hour-long training modules. The result is a risk-reduction program that fits naturally into the flow of work without overwhelming employees.

Together, these enhancements help security teams create tailored content without adding extra work, gain continuous visibility into program data and simulation trends, and provide employees with more engaging ways to learn.

By combining behavioral intelligence with human-centric design, Abnormal is moving security awareness beyond the limitations of legacy training and into a new era of human risk management, with AI-native solutions built to evolve as quickly as the threats they’re built to stop.

Customers can now explore these new AI Phishing Coach features in the Abnormal portal.

Interested in learning how AI Phishing Coach can elevate your organization’s approach to security awareness? Schedule a demo.