Every company faces a choice: transform for real, or perform transformation theater.

Today, we’re launching Transformation in Public, where you can see real examples of AI Transformation across Abnormal. The employees featured on abnormal.ai/transform aren’t just engineers. They’re builders across every function, using AI to reimagine how they work. To name a few:

• Sales reps are deploying agents that qualify leads and run outbound

• Product managers are turning technical code into content for automated, real-time product updates for customers

• Recruiters are surfacing candidates that traditional talent sourcing tools and processes miss

Eight years ago, we built our platform around a contrarian idea. AI could learn what "normal" looked like inside an organization and use that signal to catch the abnormal: the attacks legacy tools missed. We created a category and proved what an AI-native platform could do. We're now applying the same first-principles thinking to ourselves. Instead of bolting AI onto a traditional company, we're rebuilding our company to be AI-native.

That starts with how we invest in our team. Every Abnormal employee, regardless of role, gets access to the best AI tools available and the enablement to actually use them well. We believe the highest-ROI investment we can make is in our own people's ability to build with AI. The work you see on the site is what happens when you take that commitment seriously.

We're sharing it externally for two reasons.

The first is accountability. Our customers trust us to keep them safe in a threat landscape that gets harder every quarter, and our employees trust us to give them an environment where they can develop the AI fluency that will define the next decade of their careers. The industry is watching to see what AI transformation actually looks like in practice. Putting the work out in the open is how we hold ourselves accountable to all of them.

The second is recruiting. Every CEO talks a big game about AI Transformation, but examples of real execution are few and far between. At Abnormal, we build. The work is the pitch; Transforming in Public is the proof. Every story we share is an asset that compounds, and the people who see themselves in it are exactly the builders we want to work with.

Builders at Abnormal aren't theorizing about AI. They're trying new things, learning fast, and rebuilding workflows that no one has rebuilt before. They take structured bets knowing most won't pan out, because the ones that do change what's possible.

Abnormal isn't for everyone. We're not the place to come for a comfortable seat. We're the place you come to see what you're capable of as a builder, surrounded by other people doing the same. If this sounds exciting to you, consider joining us.