Abnormal Blog/Author/Betsy Williams

Betsy Williams is a dynamic product marketing leader with over 18 years of experience in marketing, communications, and advertising. Specializing in scaling early-stage B2B SaaS companies, Betsy has built and led marketing functions from Seed rounds through Series C, helping organizations grow from startup stages to over $10M+ in revenue. She has held leadership roles at companies like Aware, Byteboard, and currently serves on the product marketing team at Abnormal AI. Betsy's expertise spans go-to-market strategy, demand generation, and cross-functional collaboration with product, sales, and engineering teams. An adventurous and fiercely independent professional, Betsy prides herself on execution, resilience, and a people-centered approach to business.